JADED RECORDS

The vision of opportunity to help artist achieve their goals came in 2002 working under the umbrella of Universal Music Group. Rowdy Records, was a label that welcomed him in, while his driven passion to help artists and talent develop. Meanwhile in 2003 when CEO Dallas Austin formed DAF, the Dallas Austin Foundation Designed to help keep music in schools during a time period when music was increasingly becoming obsolete as Napster started to take over the internet, and streaming strolled in. The music business began to have its challenges, just as most artists did.

Herring was in the midst of witnessing it all transpire in the industry offices while being amongst his music executive mentors and the recording studios, with artists struggling and hoping to get signed. In that time, after many of the major label offices closed, JADED RECORDS doors opened. Now Herring’s vision and purpose became even greater than it was before. Not only were the artists he believed in and fought for appeared to be jaded, but the business of music was jaded also. JADED RECORDS found an even greater purpose. Still to this day, JADED stands on that same mission, combating the challenges and struggles, not just for the artist but for the music business it’s self. Developing a much higher standard of music, Artsit , and business acumen. JADED RECORDS and JADED MANAGEMENT together strives to be the evolution of music artists, creatives, and music business professionals to create a successful music industry.